Understanding Risk Communication Best Practices: A Guide for Emergency Managers and Communicators

Janoske M, Liu B, Sheppard B U.S. Department of Homeland Security (2012) C1
Effective risk communication requires the alignment of complex factors including trust between the communicator and the audience(s), audience involvement, and emotional responses to risk. Risk communication is especially challenging now as new media changes the landscape for both communicators and their audiences. Viewed as a discussion of the most important findings for risk communicators and managers, this report delves into research-driven recommendations for effective risk communication practices.