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World Health Organization WHO, Regional Office of Europe (2021)   C_WHO


This guidance document provides basic principles for a spokesperson of any health authority on how to respond to vocal vaccine deniers. The suggestions are based on psychological research on persuasion, on research in public health, communication studies and on WHO risk communication guidelines.

COVID-19,  deniers,  vaccine hesitancy,  covid-19,  Vaccination,  fake news,  trust,  communication,