Front. Commun., 17 February 2025 Sec. Health Communication, Volume 9 - 2024 | https://doi.org/10.3389/fcomm.2024.1509940. Effective risk communication during enteric illness outbreak investigations requires public health authorities to identify, characterize, tailor information to, and meaningfully engage with their target audiences, build relationships and collaborate with media outlets, and maintain and increase credibility to deliver trustworthy risk communication message