%PDF-1.6
%
1 0 obj
<>
endobj
2 0 obj
<>stream
Ricardo Rodrigues, Stefania Ilinca, Katharine Schulmann
It’s better together! European perspective on benefits and challenges associated with cross-border health communication campaigns
www.plosone.org
www.plosone.org
endstream
endobj
3 0 obj
<>/XObject<>>>/CropBox[0 0 612 792]/MediaBox[0 0 612 792]/Parent 11 0 R/Annots 12 0 R/Contents 13 0 R/TrimBox[0 0 612 792]>>
endobj
12 0 obj
[14 0 R 15 0 R 16 0 R 17 0 R 18 0 R 19 0 R 20 0 R 21 0 R 22 0 R 23 0 R 24 0 R 25 0 R 26 0 R 27 0 R 28 0 R 29 0 R 30 0 R 31 0 R]
endobj
14 0 obj
<>/Border[0 0 0]/Dest(Rpone.0204882.ref008)>>
endobj
15 0 obj
<>/Border[0 0 0]/Dest(Rpone.0204882.ref009)>>
endobj
16 0 obj
<>/Border[0 0 0]/Dest(Rpone.0204882.ref010)>>
endobj
17 0 obj
<>/Border[0 0 0]/Dest(Rpone.0204882.ref011)>>
endobj
18 0 obj
<>/Border[0 0 0]/Dest(Rpone.0204882.ref012)>>
endobj
19 0 obj
<>/Border[0 0 0]/Dest(Rpone.0204882.ref013)>>
endobj
20 0 obj
<>/Border[0 0 0]/Dest(Rpone.0204882.ref014)>>
endobj
21 0 obj
<>/Border[0 0 0]/Dest(Rpone.0204882.ref006)>>
endobj
22 0 obj
<>/Border[0 0 0]/Dest(Rpone.0204882.ref013)>>
endobj
23 0 obj
<>/Border[0 0 0]/Dest(Rpone.0204882.ref015)>>
endobj
24 0 obj
<>/Border[0 0 0]/Dest(Rpone.0204882.ref012)>>
endobj
25 0 obj
<>/Border[0 0 0]/Dest(Rpone.0204882.ref016)>>
endobj
26 0 obj
<>/Border[0 0 0]/Dest(Rpone.0204882.ref018)>>
endobj
27 0 obj
<>/Border[0 0 0]/Dest(Rpone.0204882.ref019)>>
endobj
28 0 obj
<>/Border[0 0 0]/Dest(Rpone.0204882.ref020)>>
endobj
29 0 obj
<>/Border[0 0 0]/Dest(Rpone.0204882.ref016)>>
endobj
30 0 obj
<>/Border[0 0 0]/Dest(Rpone.0204882.ref018)>>
endobj
31 0 obj
<>/Border[0 0 0]/A 32 0 R>>
endobj
32 0 obj
<>
endobj
13 0 obj
[33 0 R 34 0 R 35 0 R 36 0 R 37 0 R 38 0 R 39 0 R 40 0 R 41 0 R 42 0 R 43 0 R 44 0 R 45 0 R 46 0 R]
endobj
33 0 obj
<>stream
q
0.83 0.64 0.02 0 k
560.5795 693.2976 m
565.3417 693.2976 l
h
f*
308.5795 628.3276 m
313.3417 628.3276 l
h
f*
203.4142 563.3008 m
212.9386 563.3008 l
h
f*
326.0409 472.3087 m
335.5087 472.3087 l
h
f*
251.4898 303.3071 m
261.0142 303.3071 l
h
f*
558.3118 303.3071 m
567.7795 303.3071 l
h
f*
518.1732 290.3244 m
527.6976 290.3244 l
h
f*
426.7276 277.3417 m
431.4898 277.3417 l
h
f*
433.7575 277.3417 m
443.2819 277.3417 l
h
f*
203.4142 225.2976 m
212.9386 225.2976 l
h
f*
386.1921 225.2976 m
395.6598 225.2976 l
h
f*
299.6787 173.3102 m
309.2031 173.3102 l
h
f*
314.3622 173.3102 m
323.8866 173.3102 l
h
f*
373.0394 173.3102 m
382.5638 173.3102 l
h
f*
384.8315 173.3102 m
394.2992 173.3102 l
h
f*
453.8835 173.3102 m
463.4079 173.3102 l
h
f*
465.6756 173.3102 m
475.1433 173.3102 l
h
f*
0 g
1 j
1 J
0 w
10 0 0 10 200.0125 707.4141 cm
BT
/F6 1 Tf
1 TL
-0.004 Tc
0 0 Td
(portability)Tj
4.388 0 Td
(of)Tj
1.0148 0 Td
(health)Tj
2.6758 0 Td
(care)Tj
1.8709 0 Td
(benefits)Tj
3.3392 0 Td
(\(EU)Tj
1.8652 0 Td
(Directive)Tj
3.8834 0 Td
(2011/24/EU\),)Tj
5.6069 0 Td
(prescription)Tj
5.091 0 Td
(standards,)Tj
4.3086 0 Td
(safety)Tj
-34.0438 -1.3039 Td
(and)Tj
1.7291 0 Td
(quality)Tj
2.9537 0 Td
(standards,)Tj
4.3086 0 Td
(and)Tj
1.7291 0 Td
(prevention)Tj
4.5808 0 Td
(of)Tj
1.0148 0 Td
(communicable)Tj
6.1681 0 Td
(and)Tj
1.7291 0 Td
(non-communicabl)Tj
7.4835 0 Td
(e)Tj
0.6406 0 Td
(diseases)Tj
3.3789 0 Td
([)Tj
0.83 0.64 0.02 0 k
(8)Tj
0 g
(].)Tj
-35.7163 -1.2982 Td
(Recognising)Tj
5.1193 0 Td
(that)Tj
1.7745 0 Td
(issues)Tj
2.5228 0 Td
(related)Tj
2.9423 0 Td
(to)Tj
1.0262 0 Td
(public)Tj
2.7099 0 Td
(health)Tj
2.6759 0 Td
(are)Tj
1.4513 0 Td
(not)Tj
1.5704 0 Td
(confined)Tj
3.7587 0 Td
(by)Tj
1.1792 0 Td
(national)Tj
3.5036 0 Td
(boundaries,)Tj
4.9209 0 Td
(the)Tj
-35.155 -1.2983 Td
(EU)Tj
1.525 0 Td
(has)Tj
1.542 0 Td
(held)Tj
1.9446 0 Td
(a)Tj
0.6519 0 Td
(mandate)Tj
3.7077 0 Td
(for)Tj
1.389 0 Td
(public)Tj
2.7042 0 Td
(health)Tj
2.6816 0 Td
(going)Tj
2.4718 0 Td
(back)Tj
2.0806 0 Td
(to)Tj
1.0261 0 Td
(the)Tj
1.4684 0 Td
(Maastricht)Tj
4.5297 0 Td
(Treaty)Tj
2.812 0 Td
(\(1992\).)Tj
3.0273 0 Td
(Through)Tj
-33.5619 -1.2983 Td
(the)Tj
1.4683 0 Td
(first)Tj
1.8085 0 Td
(Community)Tj
5.125 0 Td
(Health)Tj
2.914 0 Td
(Strategy)Tj
3.4412 0 Td
(\(2000\))Tj
2.8063 0 Td
(and)Tj
1.7291 0 Td
(the)Tj
1.4684 0 Td
(three)Tj
2.262 0 Td
(subsequent)Tj
4.7055 0 Td
(Health)Tj
2.9196 0 Td
(Programmes,)Tj
-30.6479 -1.3039 Td
(this)Tj
1.6724 0 Td
(mandate)Tj
3.7077 0 Td
(has)Tj
1.542 0 Td
(expanded)Tj
4.0875 0 Td
(to)Tj
1.0262 0 Td
(include)Tj
3.1804 0 Td
(a)Tj
0.6577 0 Td
(focus)Tj
2.3244 0 Td
(on)Tj
1.2755 0 Td
(health)Tj
2.6759 0 Td
(promotion,)Tj
4.7906 0 Td
(education)Tj
4.1782 0 Td
(and)Tj
1.7291 0 Td
(informa-)Tj
-32.8476 -1.2982 Td
(tion,)Tj
2.0636 0 Td
(and)Tj
1.7291 0 Td
(healthy)Tj
3.1351 0 Td
(lifestyles)Tj
3.5886 0 Td
([)Tj
0.83 0.64 0.02 0 k
(9)Tj
0 g
(].)Tj
1.6044 0 Td
(Implementation)Tj
6.7067 0 Td
(has)Tj
1.5478 0 Td
(often)Tj
2.2847 0 Td
(taken)Tj
2.4207 0 Td
(the)Tj
1.4684 0 Td
(form)Tj
2.2053 0 Td
(of)Tj
1.0148 0 Td
(consultations)Tj
5.5502 0 Td
(with)Tj
-35.3194 -1.2983 Td
(key)Tj
1.593 0 Td
(stakeholders)Tj
5.1987 0 Td
(as)Tj
1.0148 0 Td
(well)Tj
1.8198 0 Td
(as)Tj
1.0148 0 Td
(legislation)Tj
4.286 0 Td
(and)Tj
1.7291 0 Td
(recommendations)Tj
7.5004 0 Td
(\(e.g.)Tj
1.8992 0 Td
(the)Tj
1.4684 0 Td
(Strategy)Tj
3.4412 0 Td
(on)Tj
1.2756 0 Td
(Nutrition,)Tj
-32.241 -1.3039 Td
(Overweight,)Tj
5.1079 0 Td
(and)Tj
1.7292 0 Td
(Obesity)Tj
3.2768 0 Td
(in)Tj
1.0375 0 Td
(2007;)Tj
2.347 0 Td
(the)Tj
1.4684 0 Td
(Tobacco)Tj
3.634 0 Td
(Products)Tj
3.7984 0 Td
(EU)Tj
1.525 0 Td
(Directive)Tj
3.8834 0 Td
(2011/24/EU,)Tj
5.2668 0 Td
(and)Tj
1.7291 0 Td
(the)Tj
-34.8035 -1.2983 Td
(Action)Tj
2.948 0 Td
(Plan)Tj
2.0069 0 Td
(on)Tj
1.2756 0 Td
(Youth)Tj
2.7155 0 Td
(Drinking)Tj
3.9175 0 Td
(and)Tj
1.7291 0 Td
(Childhood)Tj
4.5241 0 Td
(Obesity)Tj
3.2768 0 Td
(in)Tj
1.0375 0 Td
(2014\).)Tj
2.6872 0 Td
(In)Tj
1.1055 0 Td
(addition,)Tj
3.8268 0 Td
(the)Tj
1.4683 0 Td
(EU)Tj
1.525 0 Td
(is)Tj
-34.0438 -1.2983 Td
(responding)Tj
4.7565 0 Td
(to)Tj
1.0261 0 Td
(calls)Tj
1.9275 0 Td
(for)Tj
1.389 0 Td
(increased)Tj
3.9968 0 Td
(coordination)Tj
5.4312 0 Td
(in)Tj
1.0318 0 Td
(risk)Tj
1.7178 0 Td
(communication)Tj
6.6103 0 Td
(and)Tj
1.7291 0 Td
(health)Tj
2.6816 0 Td
(promotion)Tj
-32.2977 -1.3039 Td
([)Tj
0.83 0.64 0.02 0 k
(10)Tj
0 g
(])Tj
1.8481 0 Td
(by)Tj
1.1849 0 Td
(supporting)Tj
4.5978 0 Td
(a)Tj
0.6576 0 Td
(series)Tj
2.4264 0 Td
(of)Tj
1.0148 0 Td
(pan-European)Tj
5.9698 0 Td
(campaigns.)Tj
4.7111 0 Td
(Noteworthy)Tj
5.0286 0 Td
(are)Tj
1.4514 0 Td
(campaigns)Tj
4.49 0 Td
(to)Tj
1.0262 0 Td
(pro-)Tj
-34.4067 -1.2982 Td
(mote)Tj
2.2677 0 Td
(tobacco)Tj
3.3221 0 Td
(free)Tj
1.7235 0 Td
(lifestyles)Tj
3.5886 0 Td
(and)Tj
1.7292 0 Td
(physical)Tj
3.4525 0 Td
(activity,)Tj
3.3449 0 Td
(including)Tj
/F11 1 Tf
4.0422 0 Td
[()19()31()11()]TJ
4.8245 0 Td
[( )]TJ
0.7087 0 Td
[(\n)12()12()9(\r)]TJ
1.3833 0 Td
[()-13()14()10()6()11()14()]TJ
3.2428 0 Td
[()11()13()4( )6()7()7()]TJ
/F6 1 Tf
(,)Tj
/F11 1 Tf
-33.63 -1.2983 Td
[()-16()13()6()10()8(\r)2()5()]TJ
4.8075 0 Td
[( )16()20(\r)]TJ
1.457 0 Td
[()38()9()11()11()11()4( )22()10(\n)4(\r)]TJ
/F6 1 Tf
(,)Tj
5.3064 0 Td
(the)Tj
/F11 1 Tf
1.4683 0 Td
[()16()12()20()11()4(\r)7( )16()]TJ
4.0025 0 Td
[()92(\r)7(\r)15()]TJ
2.4151 0 Td
[()11()]TJ
0.9525 0 Td
[()14()4()11()-19()]TJ
/F6 1 Tf
2.2733 0 Td
(and)Tj
/F11 1 Tf
1.7292 0 Td
[()-2(\r)30()-4()7()15( )3(\r)]TJ
/F6 1 Tf
(.)Tj
-23.2156 -1.3039 Td
(Recognising)Tj
5.1193 0 Td
(the)Tj
1.4683 0 Td
(increasing)Tj
4.3313 0 Td
(role)Tj
1.7689 0 Td
(of)Tj
1.0148 0 Td
(EU)Tj
1.525 0 Td
(in)Tj
1.0375 0 Td
(spearheading)Tj
5.5218 0 Td
(communal)Tj
4.5468 0 Td
(action)Tj
2.6985 0 Td
(in)Tj
1.0318 0 Td
(the)Tj
1.4684 0 Td
(area)Tj
1.8878 0 Td
(of)Tj
1.0148 0 Td
(pub-)Tj
-35.6312 -1.2983 Td
(lic)Tj
1.1565 0 Td
(health,)Tj
2.9026 0 Td
(the)Tj
1.4684 0 Td
(2013)Tj
2.1203 0 Td
(European)Tj
4.1215 0 Td
(Council)Tj
3.4016 0 Td
(senior)Tj
2.6985 0 Td
(level)Tj
2.0183 0 Td
(working)Tj
3.5546 0 Td
(group)Tj
2.6135 0 Td
(on)Tj
1.2756 0 Td
(optimising)Tj
4.9266 0 Td
(the)Tj
1.4684 0 Td
(response)Tj
-33.7264 -1.2982 Td
(to)Tj
1.0261 0 Td
(the)Tj
1.4683 0 Td
(challenges)Tj
4.32 0 Td
(of)Tj
1.0148 0 Td
(chronic)Tj
3.2882 0 Td
(diseases,)Tj
3.9968 0 Td
(called)Tj
2.5171 0 Td
(for)Tj
1.389 0 Td
(integrated)Tj
4.2746 0 Td
(action)Tj
2.6986 0 Td
(across)Tj
2.6815 0 Td
(EU)Tj
1.5251 0 Td
(member)Tj
3.5829 0 Td
(states,)Tj
-33.783 -1.2983 Td
(including)Tj
4.0421 0 Td
(the)Tj
1.4684 0 Td
(implementation)Tj
6.6387 0 Td
(of)Tj
1.0148 0 Td
(cross-national)Tj
5.879 0 Td
(health)Tj
2.6759 0 Td
(communication)Tj
6.6103 0 Td
(campaigns)Tj
4.4901 0 Td
(for)Tj
1.3889 0 Td
(primary)Tj
-34.2082 -1.3039 Td
(prevention)Tj
4.5807 0 Td
(of)Tj
1.0148 0 Td
(chronic)Tj
3.2882 0 Td
(diseases)Tj
3.3788 0 Td
([)Tj
0.83 0.64 0.02 0 k
(11)Tj
0 g
(].)Tj
2.075 0 Td
(We)Tj
1.6101 0 Td
(define)Tj
2.6985 0 Td
(cross-national)Tj
5.879 0 Td
(health)Tj
2.6759 0 Td
(communication)Tj
6.6104 0 Td
(cam-)Tj
-33.8114 -1.2983 Td
(paigns)Tj
2.8119 0 Td
(as)Tj
1.0148 0 Td
(cooperative)Tj
4.8472 0 Td
(efforts)Tj
2.7553 0 Td
(involving)Tj
3.9798 0 Td
(multiple)Tj
3.5659 0 Td
(EU)Tj
1.5251 0 Td
(Member)Tj
3.6566 0 Td
(States)Tj
2.5115 0 Td
(initiated)Tj
3.5547 0 Td
(at)Tj
0.9524 0 Td
(the)Tj
1.4683 0 Td
(supra-)Tj
-32.6435 -1.2983 Td
(national,)Tj
3.7303 0 Td
(EU-level,)Tj
3.8948 0 Td
(and)Tj
1.7291 0 Td
(such)Tj
2.058 0 Td
(campaigns)Tj
4.49 0 Td
(are)Tj
1.4513 0 Td
(the)Tj
1.4684 0 Td
(focus)Tj
2.33 0 Td
(of)Tj
1.0148 0 Td
(our)Tj
1.6214 0 Td
(analysis.)Tj
3.5547 0 Td
(These)Tj
2.5681 0 Td
(are)Tj
1.4457 0 Td
(distinct)Tj
3.2145 0 Td
(in)Tj
1.0318 0 Td
(their)Tj
-35.6029 -1.3039 Td
(complexity)Tj
4.6431 0 Td
(from)Tj
2.2053 0 Td
(local)Tj
2.075 0 Td
(cross-border)Tj
5.3007 0 Td
(cooperation,)Tj
5.2497 0 Td
(defined)Tj
3.2258 0 Td
(as)Tj
1.0148 0 Td
(collaborative)Tj
5.3405 0 Td
(efforts)Tj
2.7552 0 Td
(initiated)Tj
3.5547 0 Td
(by)Tj
-35.3648 -1.2982 Td
(two)Tj
1.7064 0 Td
(or)Tj
1.0998 0 Td
(more)Tj
2.3414 0 Td
(bordering)Tj
4.2066 0 Td
(countries,)Tj
4.1783 0 Td
(which)Tj
2.6475 0 Td
(have)Tj
2.0579 0 Td
(a)Tj
0.6577 0 Td
(considerably)Tj
5.2894 0 Td
(longer)Tj
2.7836 0 Td
(tradition)Tj
3.736 0 Td
(in)Tj
1.0375 0 Td
(Europe.)Tj
3.3619 0 Td
(To)Tj
1.3379 0 Td
(be)Tj
-36.4419 -1.2983 Td
(sure,)Tj
2.1259 0 Td
(all)Tj
1.1509 0 Td
(health)Tj
2.6759 0 Td
(communication)Tj
6.6103 0 Td
(campaigns)Tj
4.4901 0 Td
(raise)Tj
2.0749 0 Td
(a)Tj
0.6577 0 Td
(host)Tj
1.9105 0 Td
(of)Tj
1.0148 0 Td
(complex)Tj
3.6226 0 Td
(challenges,)Tj
4.5468 0 Td
(but)Tj
1.5534 0 Td
(our)Tj
1.627 0 Td
(focus)Tj
-34.0608 -1.3039 Td
(here)Tj
1.9672 0 Td
(will)Tj
1.6611 0 Td
(fall)Tj
1.4343 0 Td
(on)Tj
1.2756 0 Td
(those)Tj
2.3357 0 Td
(that)Tj
1.7802 0 Td
(derive)Tj
2.6872 0 Td
(from)Tj
2.2053 0 Td
(the)Tj
1.4684 0 Td
(need)Tj
2.1486 0 Td
(for)Tj
1.3833 0 Td
(coordination)Tj
5.4255 0 Td
(and)Tj
1.7348 0 Td
(practice)Tj
3.3732 0 Td
(harmonization)Tj
-30.8804 -1.2983 Td
(between)Tj
3.5262 0 Td
(numerous)Tj
4.3087 0 Td
(and)Tj
1.7291 0 Td
(often)Tj
2.2847 0 Td
(very)Tj
1.9275 0 Td
(different)Tj
3.651 0 Td
(actors)Tj
2.6192 0 Td
(across)Tj
2.6759 0 Td
(borders.)Tj
-21.5261 -1.2983 Td
(Further)Tj
3.2711 0 Td
(research)Tj
3.5546 0 Td
(on)Tj
1.2756 0 Td
(cross-national)Tj
5.879 0 Td
(campaigns)Tj
4.4901 0 Td
(is)Tj
0.8447 0 Td
(needed)Tj
3.0954 0 Td
(because)Tj
3.3222 0 Td
(many)Tj
2.4775 0 Td
(health)Tj
2.6759 0 Td
(challenges)Tj
-32.0823 -1.2982 Td
(are)Tj
1.4456 0 Td
(taking)Tj
2.7326 0 Td
(an)Tj
1.2019 0 Td
(increasingly)Tj
5.0286 0 Td
(pan-European)Tj
5.9697 0 Td
(dimension)Tj
4.4901 0 Td
(and)Tj
1.7291 0 Td
(because)Tj
3.3222 0 Td
(coordinated)Tj
5.057 0 Td
(cross-national)Tj
-30.9768 -1.3039 Td
(efforts)Tj
2.7552 0 Td
(are)Tj
1.4513 0 Td
(associated)Tj
4.252 0 Td
(with)Tj
2.0012 0 Td
(numerous)Tj
4.303 0 Td
(benefits.)Tj
3.566 0 Td
(These)Tj
2.5681 0 Td
(include)Tj
3.1805 0 Td
(reaching)Tj
3.6793 0 Td
(a)Tj
0.6577 0 Td
(broad)Tj
2.5681 0 Td
(target)Tj
2.5058 0 Td
(popula-)Tj
-33.4882 -1.2983 Td
(tion;)Tj
2.0636 0 Td
(achieving)Tj
4.0308 0 Td
(economies)Tj
4.5014 0 Td
(of)Tj
1.0148 0 Td
(scale)Tj
2.1089 0 Td
(by)Tj
1.1793 0 Td
(pooling)Tj
3.2825 0 Td
(resources)Tj
3.9854 0 Td
(and)Tj
1.7348 0 Td
(coordinating)Tj
5.3858 0 Td
(efforts;)Tj
2.9821 0 Td
(promoting)Tj
-32.2694 -1.2983 Td
(health)Tj
2.6758 0 Td
(communication)Tj
6.6104 0 Td
(in)Tj
1.0375 0 Td
(countries)Tj
3.9458 0 Td
(or)Tj
1.0998 0 Td
(regions)Tj
3.1634 0 Td
(where)Tj
2.6533 0 Td
(such)Tj
2.0579 0 Td
(strategies)Tj
3.9231 0 Td
(have)Tj
2.058 0 Td
(traditionally)Tj
5.1193 0 Td
(been)Tj
-34.3443 -1.3039 Td
(under-used)Tj
4.8075 0 Td
([)Tj
0.83 0.64 0.02 0 k
(12)Tj
0 g
(];)Tj
2.0749 0 Td
(ensuring)Tj
3.7361 0 Td
(an)Tj
1.2018 0 Td
(appropriate)Tj
4.8813 0 Td
(flow)Tj
1.9445 0 Td
(of)Tj
1.0148 0 Td
(resources)Tj
3.9855 0 Td
(into)Tj
1.8425 0 Td
(health)Tj
2.6759 0 Td
(promotion)Tj
4.5638 0 Td
(efforts)Tj
2.7609 0 Td
([)Tj
0.83 0.64 0.02 0 k
(13)Tj
0 g
(];)Tj
-35.4895 -1.2982 Td
(facilitating)Tj
4.456 0 Td
(learning)Tj
3.5263 0 Td
(and)Tj
1.7291 0 Td
(transfer)Tj
3.3165 0 Td
(of)Tj
1.0148 0 Td
(knowledge)Tj
4.5411 0 Td
(across)Tj
2.6759 0 Td
(borders)Tj
3.2881 0 Td
(and)Tj
1.7348 0 Td
(stakeholders)Tj
5.1931 0 Td
([)Tj
0.83 0.64 0.02 0 k
(14)Tj
0 g
(];)Tj
2.0806 0 Td
(and)Tj
1.7291 0 Td
(con-)Tj
-35.2854 -1.2983 Td
(tributing)Tj
3.77 0 Td
(to)Tj
1.0261 0 Td
(reduced)Tj
3.4413 0 Td
(health)Tj
2.6815 0 Td
(inequalities)Tj
4.7906 0 Td
(across)Tj
2.6758 0 Td
(countries)Tj
3.9458 0 Td
([)Tj
0.83 0.64 0.02 0 k
(6)Tj
0 g
(,)Tj
0.83 0.64 0.02 0 k
(13)Tj
0 g
(].)Tj
2.778 0 Td
(Despite)Tj
3.2485 0 Td
(these)Tj
2.2563 0 Td
(advantages,)Tj
-30.6139 -1.3039 Td
(research)Tj
3.5546 0 Td
(on)Tj
1.2756 0 Td
(cross-national)Tj
5.879 0 Td
(health)Tj
2.6759 0 Td
(communication)Tj
6.6103 0 Td
(campaigns)Tj
4.4901 0 Td
(is)Tj
0.8504 0 Td
(scarce,)Tj
2.8799 0 Td
(with)Tj
2.0013 0 Td
(the)Tj
1.4683 0 Td
(specialised)Tj
4.4731 0 Td
(lit-)Tj
-36.1585 -1.2983 Td
(erature)Tj
3.067 0 Td
(reporting)Tj
3.9912 0 Td
(mainly)Tj
2.9877 0 Td
(on)Tj
1.2756 0 Td
(the)Tj
1.474 0 Td
(numerous)Tj
4.3029 0 Td
(instances)Tj
3.8891 0 Td
(of)Tj
1.0148 0 Td
(national)Tj
3.5036 0 Td
(and)Tj
1.7292 0 Td
(local)Tj
2.0749 0 Td
(level)Tj
2.0126 0 Td
(initiatives.)Tj
4.337 0 Td
(A)Tj
-35.6596 -1.2983 Td
(comprehensive)Tj
6.2872 0 Td
(literature)Tj
3.8834 0 Td
(review)Tj
2.8403 0 Td
(of)Tj
1.0148 0 Td
(communication)Tj
6.616 0 Td
(campaigns)Tj
4.4901 0 Td
(addressing)Tj
4.507 0 Td
(chronic)Tj
3.2882 0 Td
(diseases)Tj
-32.927 -1.3039 Td
([)Tj
0.83 0.64 0.02 0 k
(15)Tj
0 g
(])Tj
1.8481 0 Td
(found)Tj
2.6192 0 Td
(only)Tj
1.9786 0 Td
(one)Tj
1.7008 0 Td
(out)Tj
1.5533 0 Td
(of)Tj
1.0148 0 Td
(63)Tj
1.1679 0 Td
(selected)Tj
3.3505 0 Td
(articles)Tj
3.0444 0 Td
([)Tj
0.83 0.64 0.02 0 k
(12)Tj
0 g
(])Tj
1.8482 0 Td
(presented)Tj
4.1159 0 Td
(data)Tj
1.9162 0 Td
(on)Tj
1.2756 0 Td
(a)Tj
0.6519 0 Td
(European)Tj
4.1159 0 Td
(cross-)Tj
-32.2013 -1.2982 Td
(national)Tj
3.5035 0 Td
(campaign.)Tj
4.354 0 Td
(There)Tj
2.5795 0 Td
(is)Tj
0.8448 0 Td
(also)Tj
1.7688 0 Td
(scarcity)Tj
3.2541 0 Td
(of)Tj
1.0148 0 Td
(theoretical)Tj
4.4391 0 Td
(discussion)Tj
4.3709 0 Td
(of)Tj
1.0148 0 Td
(public)Tj
2.71 0 Td
(health)Tj
2.6758 0 Td
(campaigns)Tj
-32.5301 -1.2983 Td
(in)Tj
1.0318 0 Td
(cross-national)Tj
5.879 0 Td
(settings.)Tj
3.4696 0 Td
(The)Tj
1.7801 0 Td
(available)Tj
3.668 0 Td
(frameworks)Tj
4.9776 0 Td
(and)Tj
1.7291 0 Td
(conceptual)Tj
4.5695 0 Td
(models,)Tj
3.3335 0 Td
(understandably,)Tj
-30.4382 -1.2983 Td
(are)Tj
1.4456 0 Td
(developed)Tj
4.2746 0 Td
(for)Tj
1.3833 0 Td
(the)Tj
1.4684 0 Td
(much)Tj
2.5228 0 Td
(more)Tj
2.3414 0 Td
(common)Tj
3.8437 0 Td
(case)Tj
1.8596 0 Td
(of)Tj
1.0148 0 Td
(local)Tj
2.0806 0 Td
(or)Tj
1.0941 0 Td
(national)Tj
3.5036 0 Td
(campaigns)Tj
4.4901 0 Td
(and)Tj
1.7348 0 Td
(focus)Tj
2.3244 0 Td
(on)Tj
-35.3818 -1.3039 Td
(the)Tj
1.4683 0 Td
(details)Tj
2.7779 0 Td
(of)Tj
1.0148 0 Td
(messaging)Tj
4.3653 0 Td
([)Tj
0.83 0.64 0.02 0 k
(16)Tj
0 g
()Tj
0.83 0.64 0.02 0 k
(18)Tj
0 g
(],)Tj
3.5433 0 Td
(targeting)Tj
3.7928 0 Td
([)Tj
0.83 0.64 0.02 0 k
(19)Tj
0 g
(,)Tj
0.83 0.64 0.02 0 k
(20)Tj
0 g
(])Tj
3.0273 0 Td
(and)Tj
1.7292 0 Td
(strategy)Tj
3.3278 0 Td
([)Tj
0.83 0.64 0.02 0 k
(16)Tj
0 g
(,)Tj
0.83 0.64 0.02 0 k
(18)Tj
0 g
(])Tj
3.0274 0 Td
(rather)Tj
2.6475 0 Td
(than)Tj
2.0296 0 Td
(on)Tj
1.2756 0 Td
(the)Tj
1.4684 0 Td
(com-)Tj
-35.4952 -1.2983 Td
(plexities)Tj
3.4865 0 Td
(of)Tj
1.0148 0 Td
(managing)Tj
4.201 0 Td
(heterogeneity)Tj
5.6522 0 Td
(of)Tj
1.0148 0 Td
(goals)Tj
2.2337 0 Td
(and)Tj
1.7348 0 Td
(target)Tj
2.5058 0 Td
(groups)Tj
2.9707 0 Td
(as)Tj
1.0148 0 Td
(well)Tj
1.8198 0 Td
(as)Tj
1.0148 0 Td
(cultural,)Tj
3.5206 0 Td
(institutional)Tj
-32.1843 -1.2982 Td
(and)Tj
1.7291 0 Td
(political)Tj
3.4242 0 Td
(underpinnings)Tj
6.1455 0 Td
(between)Tj
3.5263 0 Td
(national)Tj
3.5036 0 Td
(settings.)Tj
3.4695 0 Td
(Our)Tj
1.8652 0 Td
(work)Tj
2.2791 0 Td
(aims)Tj
2.1033 0 Td
(to)Tj
1.0261 0 Td
(complement)Tj
5.2441 0 Td
(this)Tj
-34.316 -1.3039 Td
(body)Tj
2.2166 0 Td
(of)Tj
1.0148 0 Td
(research)Tj
3.5546 0 Td
(by)Tj
1.1793 0 Td
(focusing)Tj
3.6113 0 Td
(on)Tj
1.2756 0 Td
(the)Tj
1.4683 0 Td
(higher)Tj
2.8006 0 Td
(aggregation)Tj
4.8982 0 Td
(plane)Tj
2.3925 0 Td
(of)Tj
1.0148 0 Td
(cross-national)Tj
5.879 0 Td
(campaigns)Tj
-31.3056 -1.2983 Td
(where)Tj
2.6475 0 Td
(aspects)Tj
3.0387 0 Td
(related)Tj
2.948 0 Td
(to)Tj
1.0205 0 Td
(heterogeneity,)Tj
5.879 0 Td
(harmonization)Tj
6.1625 0 Td
(and)Tj
1.7348 0 Td
(coordination)Tj
5.4255 0 Td
(can,)Tj
1.8481 0 Td
(at)Tj
0.9525 0 Td
(times,)Tj
2.6192 0 Td
(be)Tj
1.1508 0 Td
(more)Tj
-35.4271 -1.2983 Td
(salient)Tj
2.7949 0 Td
(than)Tj
2.0296 0 Td
(the)Tj
1.4683 0 Td
(practicalities)Tj
5.2554 0 Td
(of)Tj
1.0148 0 Td
(campaign)Tj
4.1272 0 Td
(design)Tj
2.812 0 Td
(and)Tj
1.7348 0 Td
(implementation.)Tj
-20.0408 -1.3039 Td
(In)Tj
1.1111 0 Td
(order)Tj
2.4208 0 Td
(to)Tj
1.0261 0 Td
(enhance)Tj
3.549 0 Td
(the)Tj
1.4683 0 Td
(effectiveness)Tj
5.2044 0 Td
(of)Tj
1.0148 0 Td
(cross-national)Tj
5.879 0 Td
(health)Tj
2.6759 0 Td
(communication)Tj
6.6104 0 Td
(campaigns)Tj
4.49 0 Td
(in)Tj
-36.646 -1.2982 Td
(Europe)Tj
3.135 0 Td
(and)Tj
1.7292 0 Td
(in)Tj
1.0374 0 Td
(other)Tj
2.3471 0 Td
(trans-national)Tj
5.8677 0 Td
(settings,)Tj
3.4696 0 Td
(and)Tj
1.7291 0 Td
(facilitate)Tj
3.6 0 Td
(capacity)Tj
3.4696 0 Td
(building)Tj
3.5773 0 Td
(in)Tj
1.0374 0 Td
(this)Tj
1.6725 0 Td
(area,)Tj
2.1089 0 Td
(it)Tj
0.7881 0 Td
(is)Tj
ET
Q
q
1 j
1 J
0 w
576 737.1 m
36 737.1 l
36 737.6 l
576 737.6 l
f*
36 741.2598 107.1496 23.6976 re
W* n
q
107.0929 0 0 23.6409 36 741.3165 cm
q
/I1 Do
Q
Q
Q
q
0 0 612 792 re
W* n
1 j
1 J
0 w
7.9999 0 0 7.9999 400.5354 745.7952 cm
BT
/F0 1 Tf
1 TL
-0.005 Tc
0 0 Td
(Challeng)Tj
3.8622 0 Td
(es)Tj
1.2543 0 Td
(in)Tj
0.978 0 Td
(cross-natio)Tj
4.8047 0 Td
(nal)Tj
1.5308 0 Td
(health)Tj
2.8842 0 Td
(communica)Tj
5.0316 0 Td
(tion)Tj
ET
Q
q
1 j
1 J
0 w
36 48.0002 m
576 48.0002 l
576 47.5002 l
36 47.5002 l
f*
0.83 0.64 0.02 0 k
81.5811 34.9228 m
237.8835 34.9228 l
h
f*
0 g
7.9999 0 0 7.9999 36 36 cm
BT
/F0 1 Tf
1 TL
-0.005 Tc
0 0 Td
(PLOS)Tj
2.8559 0 Td
(ONE)Tj
2.3669 0 Td
(|)Tj
0.83 0.64 0.02 0 k
0.4748 0 Td
(https://doi.or)Tj
5.4142 0 Td
(g/10.137)Tj
3.8198 0 Td
(1/journal.po)Tj
5.1236 0 Td
(ne.02048)Tj
4.089 0 Td
(82)Tj
0 g
2.0906 0 Td
(October)Tj
3.7276 0 Td
(17,)Tj
1.5874 0 Td
(2018)Tj
33.5908 0 Td
(2)Tj
0.7654 0 Td
(/)Tj
0.496 0 Td
(14)Tj
/F9 1 Tf
-0.025 Tc
-66.402 84.0904 Td
(of)Tj
0.9496 0 Td
(the)Tj
1.3677 0 Td
(DG)Tj
1.3961 0 Td
(SANCO)Tj
2.9693 0 Td
(participated)Tj
4.5354 0 Td
(as)Tj
1.063 0 Td
(an)Tj
1.1127 0 Td
(expert)Tj
2.5228 0 Td
(in)Tj
0.8858 0 Td
(one)Tj
-16.8024 -1.3748 Td
(of)Tj
0.9496 0 Td
(the)Tj
1.3677 0 Td
(focus)Tj
2.2677 0 Td
(groups)Tj
2.8418 0 Td
(\(smoking\),)Tj
4.2662 0 Td
(but)Tj
1.4244 0 Td
(otherwise)Tj
3.8268 0 Td
(the)Tj
-16.9442 -1.3749 Td
(funders)Tj
3.0472 0 Td
(had)Tj
1.5874 0 Td
(no)Tj
1.1693 0 Td
(role)Tj
1.6087 0 Td
(in)Tj
0.8929 0 Td
(the)Tj
1.3678 0 Td
(design)Tj
2.6787 0 Td
(of)Tj
0.9425 0 Td
(the)Tj
1.3749 0 Td
(study,)Tj
2.4874 0 Td
(data)Tj
-17.1568 -1.3748 Td
(collection)Tj
3.7417 0 Td
(and)Tj
1.5874 0 Td
(analysis)Tj
2.9623 0 Td
(,)Tj
0.4464 0 Td
(decision)Tj
3.2882 0 Td
(to)Tj
0.9496 0 Td
(publish)Tj
2.9268 0 Td
(or)Tj
-15.9024 -1.3748 Td
(preparation)Tj
4.4433 0 Td
(of)Tj
0.9496 0 Td
(the)Tj
1.3677 0 Td
(manuscript.)Tj
/F8 1 Tf
-6.7606 -2.126 Td
(Competing)Tj
4.3795 0 Td
(interests)Tj
3.3307 0 Td
(:)Tj
/F9 1 Tf
0.4819 0 Td
(The)Tj
1.5875 0 Td
(authors)Tj
3.0401 0 Td
(have)Tj
1.963 0 Td
(declared)Tj
-14.7827 -1.3748 Td
(that)Tj
1.6228 0 Td
(no)Tj
1.1693 0 Td
(competing)Tj
4.1599 0 Td
(interests)Tj
ET
endstream
endobj
34 0 obj
<>stream
endstream
endobj
35 0 obj
<>stream
endstream
endobj
36 0 obj
<>stream
endstream
endobj
37 0 obj
<>stream
endstream
endobj
38 0 obj
<>stream
endstream
endobj
39 0 obj
<>stream
endstream
endobj
40 0 obj
<>stream
endstream
endobj
41 0 obj
<>stream
endstream
endobj
42 0 obj
<>stream
endstream
endobj
43 0 obj
<>stream
endstream
endobj
44 0 obj
<>stream
endstream
endobj
45 0 obj
<>stream
endstream
endobj
46 0 obj
<>stream
BT
10.3394 75.0903 Td
(exist.)Tj
ET
Q
endstream
endobj
47 0 obj
<>/XObject<>>>/CropBox[0 0 612 792]/MediaBox[0 0 612 792]/Parent 11 0 R/Annots 50 0 R/Contents 51 0 R/TrimBox[0 0 612 792]>>
endobj
50 0 obj
[52 0 R 53 0 R 54 0 R 55 0 R 56 0 R 57 0 R]
endobj
52 0 obj
<>/Border[0 0 0]/Dest(Rpone.0204882.ref011)>>
endobj
53 0 obj
<>/Border[0 0 0]/Dest(Rpone.0204882.ref021)>>
endobj
54 0 obj
<>/Border[0 0 0]/Dest(Rpone.0204882.ref022)>>
endobj
55 0 obj
<>/Border[0 0 0]/Dest(Rpone.0204882.ref023)>>
endobj
56 0 obj
<>/Border[0 0 0]/Dest(Rpone.0204882.t001)>>
endobj
57 0 obj
<>/Border[0 0 0]/A 58 0 R>>
endobj
58 0 obj
<>
endobj
51 0 obj
[59 0 R 60 0 R 61 0 R 62 0 R 63 0 R 64 0 R 65 0 R 66 0 R 67 0 R]
endobj
59 0 obj
<>stream
q
0.83 0.64 0.02 0 k
323.8866 641.3102 m
333.411 641.3102 l
h
f*
232.7811 411.137 m
242.3055 411.137 l
h
f*
553.4362 411.137 m
562.9606 411.137 l
h
f*
460.4598 320.1449 m
469.9843 320.1449 l
h
f*
266.8535 255.1181 m
296.0504 255.1181 l
h
f*
0 g
1 j
1 J
0 w
10 0 0 10 200.0125 707.4141 cm
BT
/F6 1 Tf
1 TL
-0.004 Tc
0 0 Td
(important)Tj
4.2802 0 Td
(to)Tj
1.0262 0 Td
(systematise)Tj
4.7225 0 Td
(existing)Tj
3.3108 0 Td
(knowledge)Tj
4.5468 0 Td
(on)Tj
1.2699 0 Td
(coordinated)Tj
5.0569 0 Td
(public)Tj
2.7099 0 Td
(health)Tj
2.6759 0 Td
(interventions)Tj
5.5389 0 Td
(across)Tj
-35.138 -1.3039 Td
(several)Tj
2.931 0 Td
(countries.)Tj
4.1725 0 Td
(We)Tj
1.6101 0 Td
(believe)Tj
2.965 0 Td
(our)Tj
1.6271 0 Td
(research)Tj
3.5546 0 Td
(is)Tj
0.8504 0 Td
(timely)Tj
2.7269 0 Td
(as)Tj
1.0148 0 Td
(cross-national)Tj
5.879 0 Td
(communication)Tj
6.6104 0 Td
(cam-)Tj
-33.9418 -1.2982 Td
(paigns)Tj
2.8119 0 Td
(are)Tj
1.4513 0 Td
(an)Tj
1.2019 0 Td
(important)Tj
4.2803 0 Td
(and)Tj
1.7291 0 Td
(as)Tj
1.0148 0 Td
(yet)Tj
1.3947 0 Td
(under-utilised)Tj
5.8903 0 Td
(element)Tj
3.4016 0 Td
(within)Tj
2.8176 0 Td
(broader)Tj
3.3619 0 Td
(strategies)Tj
3.9231 0 Td
(to)Tj
1.0204 0 Td
(bring)Tj
-34.2989 -1.2983 Td
(about)Tj
2.4944 0 Td
(structural)Tj
4.0762 0 Td
(changes)Tj
3.4072 0 Td
(in)Tj
1.0318 0 Td
(the)Tj
1.4684 0 Td
(behaviour)Tj
4.2406 0 Td
(of)Tj
1.0148 0 Td
(individuals.)Tj
4.8755 0 Td
(It)Tj
0.8618 0 Td
(also)Tj
1.7631 0 Td
(specifically)Tj
4.5751 0 Td
(contributes)Tj
4.7508 0 Td
(to)Tj
-34.5597 -1.2983 Td
(address)Tj
3.2258 0 Td
(the)Tj
1.4683 0 Td
(above-mentioned)Tj
7.2623 0 Td
(call)Tj
1.5704 0 Td
(for)Tj
1.3833 0 Td
(greater)Tj
3.0104 0 Td
(coordination)Tj
5.4254 0 Td
(among)Tj
2.9934 0 Td
(EU)Tj
1.525 0 Td
(member)Tj
3.583 0 Td
(states)Tj
2.3981 0 Td
(for)Tj
1.389 0 Td
(pre-)Tj
-35.2344 -1.3039 Td
(vention)Tj
3.2654 0 Td
(of)Tj
1.0148 0 Td
(chronic)Tj
3.2882 0 Td
(conditions)Tj
4.4787 0 Td
([)Tj
0.83 0.64 0.02 0 k
(11)Tj
0 g
(].)Tj
2.075 0 Td
(To)Tj
1.3379 0 Td
(this)Tj
1.6724 0 Td
(end)Tj
1.7235 0 Td
(we)Tj
1.3266 0 Td
(build)Tj
2.296 0 Td
(on)Tj
1.2756 0 Td
(insights)Tj
3.3165 0 Td
(and)Tj
1.7292 0 Td
(experiences)Tj
4.8699 0 Td
(gathered)Tj
-33.6697 -1.2982 Td
(from)Tj
2.2053 0 Td
(focus)Tj
2.3244 0 Td
(groups)Tj
2.9707 0 Td
(with)Tj
1.9956 0 Td
(diverse)Tj
3.05 0 Td
(expert)Tj
2.7213 0 Td
(stakeholders)Tj
5.1987 0 Td
(to)Tj
1.0261 0 Td
(address)Tj
3.2258 0 Td
(two)Tj
1.7065 0 Td
(issues.)Tj
2.7495 0 Td
(First,)Tj
2.2677 0 Td
(the)Tj
1.4684 0 Td
(challenges)Tj
-32.91 -1.2983 Td
(specific)Tj
3.1917 0 Td
(to)Tj
1.0205 0 Td
(implementing)Tj
5.8677 0 Td
(communication)Tj
6.6103 0 Td
(campaigns)Tj
4.4901 0 Td
(in)Tj
1.0375 0 Td
(cross-national)Tj
5.879 0 Td
(contexts)Tj
3.5433 0 Td
(and)Tj
1.7291 0 Td
(how)Tj
1.9389 0 Td
(best)Tj
-35.3081 -1.3039 Td
(to)Tj
1.0261 0 Td
(address)Tj
3.2258 0 Td
(these;)Tj
2.4775 0 Td
(and)Tj
1.7291 0 Td
(second,)Tj
3.2371 0 Td
(the)Tj
1.4684 0 Td
(added)Tj
2.6645 0 Td
(value)Tj
2.3017 0 Td
(of)Tj
1.0148 0 Td
(cross-national)Tj
5.879 0 Td
(health)Tj
2.6816 0 Td
(communication)Tj
6.6104 0 Td
(cam-)Tj
-34.316 -1.2983 Td
(paigns.)Tj
3.0387 0 Td
(We)Tj
1.61 0 Td
(discuss)Tj
3.0444 0 Td
(results)Tj
2.812 0 Td
(with)Tj
1.9956 0 Td
(a)Tj
0.6576 0 Td
(view)Tj
2.0466 0 Td
(to)Tj
1.0261 0 Td
(informing)Tj
4.303 0 Td
(policy-making)Tj
6.0151 0 Td
(and)Tj
1.7291 0 Td
(contributing)Tj
5.2497 0 Td
(to)Tj
1.0262 0 Td
(the)Tj
-34.5541 -1.2983 Td
(evidence)Tj
3.7076 0 Td
(base)Tj
1.9389 0 Td
(for)Tj
1.3833 0 Td
(the)Tj
1.4627 0 Td
(design)Tj
2.8063 0 Td
(and)Tj
1.7291 0 Td
(implementation)Tj
6.633 0 Td
(of)Tj
1.0092 0 Td
(European)Tj
4.1158 0 Td
(cross-national)Tj
5.8734 0 Td
(health)Tj
2.6702 0 Td
(communi-)Tj
-33.3295 -1.3039 Td
(cation)Tj
2.6985 0 Td
(campaigns.)Tj
4.7168 0 Td
(It)Tj
0.8561 0 Td
(should)Tj
2.9197 0 Td
(be)Tj
1.1452 0 Td
(noted)Tj
2.5284 0 Td
(that)Tj
1.7802 0 Td
(while)Tj
2.3641 0 Td
(we)Tj
1.3322 0 Td
(believe)Tj
2.9651 0 Td
(the)Tj
1.4683 0 Td
(research)Tj
3.5546 0 Td
(presented)Tj
4.1159 0 Td
(here)Tj
1.9672 0 Td
(makes)Tj
-34.4123 -1.2982 Td
(a)Tj
0.6519 0 Td
(meaningful)Tj
4.7905 0 Td
(contribution)Tj
5.2895 0 Td
(to)Tj
1.0261 0 Td
(the)Tj
1.4683 0 Td
(evidence)Tj
3.7134 0 Td
(base)Tj
1.9445 0 Td
(on)Tj
1.2756 0 Td
(this)Tj
1.6725 0 Td
(topic,)Tj
2.4604 0 Td
(the)Tj
1.4683 0 Td
(study)Tj
2.3925 0 Td
(carried)Tj
3.0387 0 Td
(out)Tj
1.5534 0 Td
(was)Tj
1.6951 0 Td
(explor-)Tj
-34.4407 -1.2983 Td
(atory)Tj
2.2847 0 Td
(in)Tj
1.0374 0 Td
(nature)Tj
2.8233 0 Td
(and)Tj
1.7291 0 Td
(our)Tj
1.6271 0 Td
(analysis)Tj
3.3222 0 Td
(is,)Tj
1.0772 0 Td
(owing)Tj
2.6929 0 Td
(to)Tj
1.0204 0 Td
(the)Tj
1.474 0 Td
(scope)Tj
2.4492 0 Td
(of)Tj
1.0147 0 Td
(the)Tj
1.4684 0 Td
(overall)Tj
2.9026 0 Td
(project,)Tj
3.2429 0 Td
(based)Tj
2.4774 0 Td
(on)Tj
1.2756 0 Td
(limited)Tj
-33.9191 -1.3039 Td
(data)Tj
1.9105 0 Td
(gathered)Tj
3.6907 0 Td
(over)Tj
1.9785 0 Td
(the)Tj
1.4684 0 Td
(course)Tj
2.8346 0 Td
(of)Tj
1.0148 0 Td
(the)Tj
1.4683 0 Td
(aforementioned)Tj
6.6104 0 Td
(focus)Tj
2.3244 0 Td
(groups.)Tj
ET
Q
q
1 j
1 J
0 w
11.9999 0 0 11.9999 200.0125 499.1811 cm
BT
/F2 1 Tf
1 TL
-0.0033 Tc
0 0 Td
(Data)Tj
2.3622 0 Td
(collection)Tj
4.8567 0 Td
(and)Tj
1.989 0 Td
(methods)Tj
/F12 1 Tf
-9.2079 -1.4976 Td
(Participants)Tj
ET
Q
q
1 j
1 J
0 w
10 0 0 10 200.0125 464.2015 cm
BT
/F6 1 Tf
1 TL
-0.004 Tc
0 0 Td
(The)Tj
1.7801 0 Td
(present)Tj
3.1634 0 Td
(study)Tj
2.3925 0 Td
(draws)Tj
2.5965 0 Td
(on)Tj
1.2756 0 Td
(data)Tj
1.9162 0 Td
(collected)Tj
3.736 0 Td
(as)Tj
1.0148 0 Td
(part)Tj
1.8425 0 Td
(of)Tj
1.0148 0 Td
(a)Tj
0.652 0 Td
(series)Tj
2.4264 0 Td
(of)Tj
1.0148 0 Td
(four)Tj
1.9162 0 Td
(expert)Tj
2.7213 0 Td
(focus)Tj
2.3244 0 Td
(groups,)Tj
3.1974 0 Td
(one)Tj
-34.9849 -1.2982 Td
(held)Tj
1.9445 0 Td
(for)Tj
1.3833 0 Td
(each)Tj
2.0296 0 Td
(of)Tj
1.0148 0 Td
(the)Tj
1.4683 0 Td
(four)Tj
1.9162 0 Td
(main)Tj
2.2904 0 Td
(risk)Tj
1.7178 0 Td
(factors)Tj
2.9027 0 Td
(for)Tj
1.3833 0 Td
(chronic)Tj
3.2881 0 Td
(diseases:)Tj
3.6057 0 Td
(smoking,)Tj
3.9118 0 Td
(alcohol)Tj
3.1067 0 Td
(consumption,)Tj
-31.9632 -1.3039 Td
(unhealthy)Tj
4.2065 0 Td
(diet,)Tj
1.9616 0 Td
(and)Tj
1.7291 0 Td
(sedentary)Tj
4.0649 0 Td
(lifestyle.)Tj
3.4526 0 Td
(Focus)Tj
2.5681 0 Td
(groups)Tj
2.9707 0 Td
(were)Tj
2.1203 0 Td
(chosen)Tj
3.0104 0 Td
(because)Tj
3.3222 0 Td
(they)Tj
1.9219 0 Td
(enable)Tj
2.8062 0 Td
(infor-)Tj
-34.1345 -1.2983 Td
(mation)Tj
3.0954 0 Td
(to)Tj
1.0204 0 Td
(be)Tj
1.1509 0 Td
(gathered)Tj
3.6963 0 Td
(on)Tj
1.27 0 Td
(a)Tj
0.6576 0 Td
(limited)Tj
3.0671 0 Td
(range)Tj
2.4661 0 Td
(of)Tj
1.0148 0 Td
(issues)Tj
2.5171 0 Td
(from)Tj
2.2054 0 Td
(a)Tj
0.6576 0 Td
(specialised)Tj
4.473 0 Td
(group)Tj
2.6079 0 Td
(within)Tj
2.812 0 Td
(a)Tj
0.6519 0 Td
(structured)Tj
-33.3635 -1.2983 Td
(format)Tj
2.9366 0 Td
([)Tj
0.83 0.64 0.02 0 k
(21)Tj
0 g
(].)Tj
2.075 0 Td
(Sampling)Tj
3.9968 0 Td
(was)Tj
1.6951 0 Td
(purposive)Tj
4.1669 0 Td
(in)Tj
1.0375 0 Td
(order)Tj
2.4208 0 Td
(to)Tj
1.0261 0 Td
(ensure)Tj
2.8743 0 Td
(a)Tj
0.6576 0 Td
(multi-disciplinary)Tj
7.4154 0 Td
(perspective)Tj
4.6998 0 Td
([)Tj
0.83 0.64 0.02 0 k
(22)Tj
0 g
(])Tj
-35.0019 -1.3039 Td
(and)Tj
1.7291 0 Td
(was)Tj
1.7007 0 Td
(based)Tj
2.4718 0 Td
(on)Tj
1.2756 0 Td
(an)Tj
1.2019 0 Td
(extensive)Tj
3.8834 0 Td
(desk)Tj
2.0296 0 Td
(review)Tj
2.846 0 Td
(of)Tj
1.0148 0 Td
(existing)Tj
3.3165 0 Td
(literature)Tj
3.8778 0 Td
(and)Tj
1.7348 0 Td
(conference)Tj
4.5978 0 Td
(proceedings)Tj
5.0569 0 Td
(as)Tj
-36.7367 -1.2982 Td
(well)Tj
1.8198 0 Td
(as)Tj
1.0148 0 Td
(snowballing)Tj
5.0343 0 Td
(\(i.e.)Tj
1.7008 0 Td
(requests)Tj
3.4922 0 Td
(for)Tj
1.389 0 Td
(alternative)Tj
4.4163 0 Td
(recommendations\))Tj
7.8406 0 Td
(from)Tj
2.2054 0 Td
(contacted)Tj
4.1045 0 Td
(experts)Tj
3.0841 0 Td
(to)Tj
-36.1018 -1.2983 Td
(identify)Tj
3.2938 0 Td
(participants)Tj
4.9606 0 Td
(with)Tj
1.9956 0 Td
(the)Tj
1.4683 0 Td
(desired)Tj
3.1238 0 Td
(expertise.)Tj
3.9968 0 Td
(As)Tj
1.2642 0 Td
(diversity)Tj
3.6454 0 Td
(in)Tj
1.0318 0 Td
(participant)Tj
4.5977 0 Td
(expertise)Tj
3.7701 0 Td
(is)Tj
0.8504 0 Td
(linked)Tj
2.7269 0 Td
(to)Tj
-36.7254 -1.2983 Td
(increased)Tj
3.9968 0 Td
(range)Tj
2.4661 0 Td
(and)Tj
1.7291 0 Td
(depth)Tj
2.5172 0 Td
(of)Tj
1.0148 0 Td
(obtained)Tj
3.7303 0 Td
(information)Tj
5.074 0 Td
(in)Tj
1.0375 0 Td
(focus)Tj
2.3301 0 Td
(group)Tj
2.6078 0 Td
(research,)Tj
3.7814 0 Td
(a)Tj
0.652 0 Td
(priority)Tj
3.2768 0 Td
(in)Tj
-34.2139 -1.3039 Td
(recruitment)Tj
4.9946 0 Td
(and)Tj
1.7291 0 Td
(selection)Tj
3.719 0 Td
(was)Tj
1.6951 0 Td
(achieving)Tj
4.0309 0 Td
(a)Tj
0.6576 0 Td
(balanced)Tj
3.7644 0 Td
(mix)Tj
1.7688 0 Td
(of)Tj
1.0148 0 Td
(experts)Tj
3.0841 0 Td
(from)Tj
2.2053 0 Td
(different)Tj
3.6567 0 Td
(professional)Tj
-32.3204 -1.2983 Td
(backgrounds)Tj
5.3857 0 Td
(\(public)Tj
3.0501 0 Td
(health)Tj
2.6759 0 Td
(officials,)Tj
3.5319 0 Td
(academics/policy)Tj
7.0753 0 Td
(experts,)Tj
3.3051 0 Td
(communication)Tj
6.6161 0 Td
(and)Tj
1.7291 0 Td
(marketing)Tj
-33.3692 -1.2982 Td
(experts,)Tj
3.3051 0 Td
(representatives)Tj
6.1965 0 Td
(of)Tj
1.0148 0 Td
(international)Tj
5.4142 0 Td
(and)Tj
1.7291 0 Td
(EU)Tj
1.525 0 Td
(interest)Tj
3.2145 0 Td
(groups\))Tj
3.3052 0 Td
([)Tj
0.83 0.64 0.02 0 k
(23)Tj
0 g
(].)Tj
2.0806 0 Td
(Expertise)Tj
3.9118 0 Td
(working)Tj
3.5603 0 Td
(in)Tj
-35.2571 -1.3039 Td
(multi-country)Tj
5.862 0 Td
(communication)Tj
6.6103 0 Td
(campaigns)Tj
4.4901 0 Td
(addressing)Tj
4.507 0 Td
(the)Tj
1.4684 0 Td
(risk)Tj
1.7177 0 Td
(factors)Tj
2.9027 0 Td
(under)Tj
2.6192 0 Td
(review)Tj
2.8403 0 Td
(was)Tj
1.7008 0 Td
(also)Tj
1.7688 0 Td
(an)Tj
-36.4873 -1.2983 Td
(important)Tj
4.2802 0 Td
(criterion)Tj
3.6964 0 Td
(for)Tj
1.389 0 Td
(participant)Tj
4.5977 0 Td
(selection.)Tj
3.9402 0 Td
(Finally,)Tj
3.1691 0 Td
(to)Tj
1.0261 0 Td
(ensure)Tj
2.88 0 Td
(cultural)Tj
3.2938 0 Td
(sensitivity,)Tj
4.4447 0 Td
(recruitment)Tj
-32.7172 -1.2983 Td
(attempted)Tj
4.2576 0 Td
(to)Tj
1.0261 0 Td
(gather)Tj
2.7439 0 Td
(a)Tj
0.652 0 Td
(geographically)Tj
6.0037 0 Td
(diverse)Tj
3.0444 0 Td
(sample)Tj
3.0217 0 Td
(of)Tj
1.0148 0 Td
(participants.)Tj
5.1874 0 Td
(117)Tj
1.6441 0 Td
(experts)Tj
3.0841 0 Td
(were)Tj
2.1203 0 Td
(con-)Tj
-33.8001 -1.3039 Td
(tacted,)Tj
2.8516 0 Td
(of)Tj
1.0148 0 Td
(which)Tj
2.6475 0 Td
(32)Tj
1.1736 0 Td
(accepted)Tj
3.6906 0 Td
(the)Tj
1.4684 0 Td
(invitation)Tj
4.1102 0 Td
(and)Tj
1.7291 0 Td
(28)Tj
1.1736 0 Td
(were)Tj
2.1203 0 Td
(ultimately)Tj
4.2349 0 Td
(able)Tj
1.8312 0 Td
(to)Tj
1.0261 0 Td
(take)Tj
1.8708 0 Td
(part)Tj
1.8426 0 Td
(in)Tj
1.0374 0 Td
(the)Tj
1.4684 0 Td
(focus)Tj
-35.2911 -1.2982 Td
(group)Tj
2.6078 0 Td
(exercises)Tj
3.736 0 Td
(\()Tj
0.83 0.64 0.02 0 k
(Table)Tj
2.7837 0 Td
(1)Tj
0 g
(\).)Tj
ET
Q
q
1 j
1 J
0 w
11.9999 0 0 11.9999 200.0125 230.0031 cm
BT
/F12 1 Tf
1 TL
-0.0033 Tc
0 0 Td
(Procedure)Tj
ET
Q
q
1 j
1 J
0 w
10 0 0 10 200.0125 212.9952 cm
BT
/F6 1 Tf
1 TL
-0.004 Tc
0 0 Td
(The)Tj
1.7801 0 Td
(focus)Tj
2.3301 0 Td
(group)Tj
2.6078 0 Td
(sessions)Tj
3.4072 0 Td
(were)Tj
2.126 0 Td
(held)Tj
1.9446 0 Td
(in)Tj
1.0318 0 Td
(Brussels)Tj
3.4525 0 Td
(in)Tj
1.0375 0 Td
(February)Tj
3.8381 0 Td
(and)Tj
1.7291 0 Td
(March)Tj
2.8687 0 Td
(2015)Tj
2.1203 0 Td
(over)Tj
1.9785 0 Td
(the)Tj
1.4684 0 Td
(course)Tj
2.8346 0 Td
(of)Tj
-36.5553 -1.2982 Td
(four)Tj
1.9105 0 Td
(days.)Tj
2.2223 0 Td
(The)Tj
1.7859 0 Td
(activities)Tj
3.7133 0 Td
(were)Tj
2.1203 0 Td
(designed)Tj
3.7644 0 Td
(to)Tj
1.0261 0 Td
(encourage)Tj
4.3484 0 Td
(consensus-building,)Tj
8.209 0 Td
(allowing)Tj
3.6227 0 Td
(for)Tj
1.3833 0 Td
(the)Tj
1.4683 0 Td
(sys-)Tj
-35.5745 -1.3039 Td
(tematic)Tj
3.1804 0 Td
(collection)Tj
4.1159 0 Td
(of)Tj
1.0148 0 Td
(both)Tj
2.0579 0 Td
(individual)Tj
4.286 0 Td
(and)Tj
1.7348 0 Td
(group)Tj
2.6078 0 Td
(generated)Tj
4.1329 0 Td
(insight.)Tj
3.1805 0 Td
(Each)Tj
2.177 0 Td
(focus)Tj
2.3244 0 Td
(group)Tj
2.6078 0 Td
(was)Tj
1.7008 0 Td
(facili-)Tj
-35.121 -1.2983 Td
(tated)Tj
2.1996 0 Td
(by)Tj
1.1849 0 Td
(a)Tj
0.652 0 Td
(moderator)Tj
4.4787 0 Td
(and)Tj
1.7291 0 Td
(a)Tj
0.6576 0 Td
(note-taker)Tj
4.371 0 Td
(and)Tj
1.7291 0 Td
(discussions)Tj
4.7339 0 Td
(were)Tj
2.1203 0 Td
(audio)Tj
2.4831 0 Td
(recorded)Tj
3.7984 0 Td
(following)Tj
3.9798 0 Td
(prior)Tj
-34.1175 -1.2983 Td
(written)Tj
3.1124 0 Td
(consent.)Tj
3.5546 0 Td
(The)Tj
1.7801 0 Td
(structure)Tj
3.8268 0 Td
(of)Tj
1.0148 0 Td
(the)Tj
1.4683 0 Td
(exercises)Tj
3.7361 0 Td
(was)Tj
1.7007 0 Td
(harmonised)Tj
5.006 0 Td
(across)Tj
2.6815 0 Td
(the)Tj
1.4684 0 Td
(four)Tj
1.9105 0 Td
(focus)Tj
2.3301 0 Td
(groups)Tj
2.9707 0 Td
(to)Tj
-36.561 -1.2982 Td
(ensure)Tj
2.8743 0 Td
(consistency)Tj
4.8358 0 Td
(and)Tj
1.7292 0 Td
(comparability.)Tj
5.9924 0 Td
(The)Tj
1.7858 0 Td
(first)Tj
1.8028 0 Td
(activity)Tj
3.1181 0 Td
(consisted)Tj
3.9401 0 Td
(of)Tj
1.0148 0 Td
(a)Tj
0.652 0 Td
(short,)Tj
2.5115 0 Td
(open-ended)Tj
-30.2568 -1.3039 Td
(brainstorming)Tj
5.9867 0 Td
(exercise)Tj
3.3789 0 Td
(in)Tj
1.0318 0 Td
(which)Tj
2.6532 0 Td
(participants)Tj
4.9549 0 Td
(worked)Tj
3.2315 0 Td
(in)Tj
1.0375 0 Td
(pairs)Tj
2.1713 0 Td
(to)Tj
1.0204 0 Td
(answer)Tj
3.0444 0 Td
(the)Tj
1.4684 0 Td
(question:)Tj
3.8891 0 Td
(Draw-)Tj
-33.8681 -1.2983 Td
(ing)Tj
1.5023 0 Td
(from)Tj
2.2053 0 Td
(your)Tj
2.0807 0 Td
(previous)Tj
3.6453 0 Td
(experiences)Tj
4.8699 0 Td
(in)Tj
1.0375 0 Td
(cross-national)Tj
5.879 0 Td
(health)Tj
2.6759 0 Td
(communication,)Tj
6.8371 0 Td
(what)Tj
2.1656 0 Td
(are)Tj
1.4457 0 Td
(the)Tj
-34.3443 -1.2983 Td
(main)Tj
2.2903 0 Td
(challenges)Tj
4.3143 0 Td
(associated)Tj
4.2576 0 Td
(specifically)Tj
4.5751 0 Td
(with)Tj
1.9956 0 Td
(cross-national)Tj
5.879 0 Td
(campaigns?)Tj
5.2554 0 Td
(Additional)Tj
4.5241 0 Td
(prompts)Tj
-33.0914 -1.3039 Td
(included:)Tj
3.9344 0 Td
(what)Tj
2.5568 0 Td
(is)Tj
0.8504 0 Td
(the)Tj
1.4684 0 Td
(added)Tj
2.6589 0 Td
(value)Tj
2.3073 0 Td
(of)Tj
1.0148 0 Td
(cross-national)Tj
5.8791 0 Td
(campaigns?;)Tj
5.4765 0 Td
(what)Tj
2.5568 0 Td
(are)Tj
1.4513 0 Td
(the)Tj
1.4684 0 Td
(structural)Tj
-31.6231 -1.2983 Td
(cross-national)Tj
5.879 0 Td
(challenges?;)Tj
5.3064 0 Td
(what)Tj
2.5568 0 Td
(specificities)Tj
4.8076 0 Td
(are)Tj
1.4456 0 Td
(associated)Tj
4.2576 0 Td
(with)Tj
2.0013 0 Td
(the)Tj
1.4683 0 Td
(risk)Tj
1.7121 0 Td
(factor?;)Tj
3.532 0 Td
(and)Tj
1.7291 0 Td
(what)Tj
ET
Q
q
1 j
1 J
0 w
576 737.1 m
36 737.1 l
36 737.6 l
576 737.6 l
f*
36 741.2598 107.1496 23.6976 re
W* n
q
107.0929 0 0 23.6409 36 741.3165 cm
q
/I1 Do
Q
Q
Q
q
0 0 612 792 re
W* n
1 j
1 J
0 w
7.9999 0 0 7.9999 400.5354 745.7952 cm
BT
/F0 1 Tf
1 TL
-0.005 Tc
0 0 Td
(Challeng)Tj
3.8622 0 Td
(es)Tj
1.2543 0 Td
(in)Tj
0.978 0 Td
(cross-natio)Tj
4.8047 0 Td
(nal)Tj
1.5308 0 Td
(health)Tj
2.8842 0 Td
(communica)Tj
5.0316 0 Td
(tion)Tj
ET
Q
q
1 j
1 J
0 w
36 48.0002 m
576 48.0002 l
576 47.5002 l
36 47.5002 l
f*
0.83 0.64 0.02 0 k
81.5811 34.9228 m
237.8835 34.9228 l
h
f*
0 g
7.9999 0 0 7.9999 36 36 cm
BT
/F0 1 Tf
1 TL
-0.005 Tc
0 0 Td
(PLOS)Tj
2.8559 0 Td
(ONE)Tj
2.3669 0 Td
(|)Tj
0.83 0.64 0.02 0 k
0.4748 0 Td
(https://doi.or)Tj
5.4142 0 Td
(g/10.137)Tj
3.8198 0 Td
(1/journal.po)Tj
5.1236 0 Td
(ne.02048)Tj
4.089 0 Td
(82)Tj
0 g
2.0906 0 Td
(October)Tj
3.7276 0 Td
(17,)Tj
1.5874 0 Td
(2018)Tj
33.5908 0 Td
(3)Tj
0.7654 0 Td
(/)Tj
ET
endstream
endobj
60 0 obj
<>stream
endstream
endobj
61 0 obj
<>stream
endstream
endobj
62 0 obj
<>stream
endstream
endobj
63 0 obj
<>stream
endstream
endobj
64 0 obj
<>stream
endstream
endobj
65 0 obj
<>stream
endstream
endobj
66 0 obj
<>stream
endstream
endobj
67 0 obj
<>stream
BT
66.402 0 Td
(14)Tj
ET
Q
endstream
endobj
68 0 obj
<>/ColorSpace<>/XObject<>>>/CropBox[0 0 612 792]/MediaBox[0 0 612 792]/Parent 11 0 R/Annots 70 0 R/Contents 71 0 R/TrimBox[0 0 612 792]>>
endobj
69 0 obj
[/ICCBased 72 0 R]
endobj
72 0 obj
<>stream
xwTSϽ7PkhRH
H.*1 J "6DTpDQ2(C"QDqpIdy͛~kg}ֺ LX Xňg` l pBF|،l *? Y"1 P\8=W%Oɘ4M0J"Y2Vs,[|e92<se'9`2&ctI@o|N6 (.sSdl-c(2-y H_/XZ.$&\SM07#1ؙYr fYym";8980m-m(]v^DW~
emi ]P`/ u}q|^R,g+\Kk)/C_|Rax8t1C^7nfzDp柇u$/ED˦L L[B@ٹЖX!@~ (* {d+}G͋љς}WL$cGD2QZ4 E@@ A(q`1D `'u46ptc48.`R0)
@Rt CXCP%CBH@Rf[(t
CQhz#0 Zl`O828.p|O×X
?:0FBx$ !i@ڐH[EE1PL⢖V6QP>U(j
MFk t,:.FW8c1L&ӎ9ƌaX:
rbl1
{{{;}#tp8_\8"Ey.,X%%Gщ1-9ҀKl.oo/O$&'=JvMޞ